Tele2 started operations on Russian telecommunication market in 2003 when it launched GSM network in several regions. Over a 10-year work in the country, the company has turned from a small regional mobile operator into a federal player. Tele2 is Russia’s fourth largest operator in terms of subscriber base which now totals over 23 mn people. In Russia, Tele2 is building up its business based on a unique and efficient model: high-quality services at low costs. Cost control and focus on highly demanded products help the company outpace the growth of other mobile operators. Tele2 holds licenses to provide services in 42 Russian regions. Employment level rises, tax payments into local budgets increase and social programs expand in all regions where Tele2 is present. Since 2003 investment in Russian economy exceeded 3 bn US dollars.